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Writer's pictureSeanEFootball

Amazon Prime Video may not be part of the NFL's Thanksgiving Day tripleheader, but it's finding silver linings with its NFL coverage.

By Sean Davis

Amazon Prime Video is making waves in the NFL world, even without a Thanksgiving Day game. Let's explore how they're maximizing their investment in NFL broadcasting.


- **Black Friday Game**: Amazon will air the Raiders vs. Chiefs on Black Friday at 3 p.m. ET, marking their second year hosting this game.


- **Viewership Growth**: Thursday Night Football (TNF) on Prime Video averages 13.25 million viewers, up 8% from last year.


- **December Highlights**: Amazon will stream key games like Rams-49ers and Seahawks-Bears, featuring teams in playoff contention.


- **Flex Scheduling**: For the first time, the NFL flexed a game into TNF, replacing Browns-Bengals with Broncos-Chargers in Week 16[1].


## Transition

With strategic scheduling and growing viewership, Amazon is proving its value in the NFL broadcast space. Stay tuned to Sean-E Football for more updates on how streaming is changing the game!


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