By: Sean Davis - 4/12/24
Fanatics is leveling up! 🔥
The sports merch giant is launching its first-ever Fanatics Fest NYC - a 3-day convention celebrating sports, culture, and collecting! 🏆 Happening August 16-18 at the Javits Center, this event will feature:
Exclusive product releases
Appearances by sports superstars like Tom Brady, Peyton Manning, and Kevin Durant
Collectors' showcases and more!
Modeled after pop culture conventions, Fanatics Fest aims to be a must-attend destination for diehard fans and collectors. This marks a major expansion for Fanatics, as they look to diversify beyond their core e-commerce business. They're also leveraging their ownership of brands like Topps and Mitchell & Ness.
The announcement comes as Fanatics faces ongoing criticism over their role in the much-maligned new MLB uniforms, but the company is clearly doubling down on live events and fan engagement.
What do you think - will you be checking out Fanatics Fest NYC this summer? 🎟️
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